Bontrager Real Estate & Auction Service is a family-owned business with nearly 90 years of experience. Serving Western NY state from Pennsylvania to Central NY, we conduct over a hundred auctions every year. Our full-service real estate team can assist with buying and selling through auctions or listings.
Selling
Maximize Your Assets: Whether you're downsizing, relocating, dealing with a loss, or liquidating, we can help you make the most of your assets. Since 1935, we have specialized in selling personal and real property by incorporating technology, personalized service, and attention to detail. With our experience and dedicated approach, we can lead you through a seamless and stress-free process. Our services include:
- Real Estate Auctions and Traditional Real Estate Listings
- Building Material Auctions
- Estate Auctions
- Collections and Specialty Auctions
- Vehicles, Equipment, Machinery Auctions
- Business Liquidations
- Household Downsizing
- Firearms & Hunting Supply Auctions
Why Do We Sell Online? For decades the majority of our auctions were live, in-person events. During the COVID pandemic, we switched our format to internet auctions with scheduled local pick-ups and expanded shipping. Consignors gain advantages from a wider bidding audience, while buyers appreciate the convenience of online bidding.
Marketing: Our team uses several tools to ensure we connect your consignment with the right buyers.
- Internet: Our website (bontragerauction.com) is visited by thousands of customers every week. Auctions are hosted by Hibid.com, where they are seen by tens of thousands of potential buyers throughout the US and Canada. Additionally, we advertise in regional online periodicals.
- Social Media: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and Google are all platforms we use to promote our auctions. Many of them enable us to target advertisements to people with specific interests and/or in specific regions
- Email and Text: We feature auctions and special consignments in our email newsletter which is sent to over 9000 customers. Text alerts keep bidders engaged by notifying them when the close of an auction is approaching.
- Signs: Our large, full-color signs are highly visible. Where appropriate we use QR codes for quick access to information.
How to Sell:
- Scheduled Drop-off Dates at Auction Center: After completing a request to sell items and sending pictures to us, we schedule designated drop-off dates. Consignors download catalog cards ahead of time, create lots, complete description cards, then bring merchandise to our facility on designated dates. Our catalog team assists with setting up. A sliding scale commission covers our labor, software, and administrative costs.
- On-site Internet Auction: On-site Internet Auction: In some cases, it is more efficient to catalog and photograph a large consignment in its current location. Our staff also handles the dispersal of items to successful bidders. A sliding scale commission plus additional labor and disposal fees are charged.
- Business, Estate, or Household Liquidations. Our skilled team professionally packs and moves large consignments to our auction facility to prepare for an online auction. In addition to commission, we charge a truck & trailer fee, and a rate per staff hour to cover labor. Rates vary based on the job, but our auctioneer can provide specific rate information once the job has been viewed.
- Schedule an appointment with our staff to view your real estate for sale: We have a NY State Licensed Real Estate Broker, Associate Broker, and Salesperson who can meet with you to discuss selling your real estate through the Multiple Listing Service or at auction. Call our office at 585-343-4529 or email [email protected] to schedule an appointment with our professional staff.
CLICK HERE TO SEE A LIST OF ITEMS WE DO NOT ACCEPT.
Auction Consignment Request
Provide information about merchandise to be sold at auction.
